How the World Sees You By Sally christmas-poem.info | Commodity | CommunicationCancel anytime. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior?
[Read PDF] How the World Sees You: Discover Your Highest Value Through the Science of Fascination
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By Sally Hogshead Book premise: The greatest value you can add is to become more of yourself., Cancel anytime.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with , participants, including dozens of Fortune teams, hundreds of small businesses, and over a thousand C-level executives. This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market.