Starbucks: Where the Ordinary Becomes Extraordinary | 27genNo organization wants that word applied to its goods or services. Merely mentioning commoditization sends shivers down the spines of executives and entrepreneurs alike. Differentiation disappears, margins fall through the floor, and customers buy solely on the basis of price. Consider, however, a true commodity: the coffee bean. Companies that harvest coffee or trade it on the futures market receive at the time of this writing a little more than 75 cents per pound, which translates into 1 or 2 cents a cup.
Starbucks Green Apron Book
The book is full of great insights into how the company works and how customers should be handled each and ever day. There are some great illustrations contained in the pages, as well as extra pages for notes at the end. Some pages tell of how to get involved in the company, be knowledgeable about the coffee, create a great working environment and what a customer should expect from their Starbucks experience when they enter any store. There is not a lot to this little book but it gives a lovely reminder each time you open it about what this company strives for and outlines the legendary service Howard Schultz created when making Starbucks what it is today. Love what you do, share it with others. In the store, in the company, in the community. Entrepreneurial spirit and drive.
energized by the steady, deliberate journey from ignorance to competence
Did you know that you could just walk into your local Starbucks and request a "Green Apron Book", that outlines the principles of Starbucks? I heard about this little booklet from a recent book I had read about the company and went in to my local Starbucks and asked for a copy. I was a tad surprised when the employees were extremely happy to give one to me. I did find another review of the book and it was really cool to me that the reviewer offered the same observation that I did around the structure of the Starbucks principles:. After reading it that afternoon, what impressed me the most was the absence of rules.